João Custódio is an accomplished business leader with over 15 years of experience in customer success, sales, and revenue management across the Asia-Pacific, Japan, and China (APJC) regions. As Managing Director of APJC Renewals and Revenue at Cloudflare, João drives customer retention and revenue growth by leading renewals, optimizing customer success strategies, and fostering strong client relationships in the digital security and performance space. He has expanded his expertise to cover key regions, including ASEAN, India, and Korea, focusing on customer satisfaction and business innovation. João also shares his industry insights as a Thinkfluencer at Tigerhall, a mentorship platform bridging the gap between education and real-world success. Previously, he held senior roles at Autodesk and Cisco, where he led sales and subscription renewals initiatives across the APJC region. João holds a Master's in Computer Science from FCUL and executive education in Business Administration from the National University of Singapore.