Afsheen Ismail-Wey

Afsheen Ismail-Wey

CEO and Leadership Advisor

Afsheen is CEO and Leadership Advisor at The Phoenix Coaching Co. She focuses on amplifying leadership impact among leaders and leadership teams across the Leadership Lifecycle. She is also a Forbes Coaches Council member, leadership development faculty with Cranfield University and host of the popular bite-sized leadership podcast, Getting Real.



Afsheen has prior corporate experience in organizations including KPMG, Mondelez International and Abbott Laboratories as an HR leader for 18+ years. A passionate advocate for DEIB in the workplace she is currently ICF’s Global DEIB ambassador, having previously co-led ICF’s Executive Coaching Community of Practice of 8,000 members. She has also been a Board Member of ICF Switzerland and ICF United Arab Emirates Board.



Originally from Pakistan, she has lived and worked in 8 countries across 3 continents in the last 25 years. Afsheen is currently based in Switzerland with her husband and son.

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